- Art Direction
- Print Design
- Website Design
Empowering women in the creative and cultural industries, Visioness is an online platform that features enticing, media-rich interviews with visionary women who push the world forward.
I worked with the Visioness founders to create a brand that celebrated diversity, independence, and authenticity through bold colours, energetic patterns, and stark typography.
Centered around the idea of energy and effervescence, we developed a dynamic aesthetic with strong contrasts. Pairing stark, graphic typography with vibrant patterns, the Visioness brand is as brazen and unapologetic as the Visioness woman.
A suite of glowing, undulating patterns, complimented with a striking colour palette, creates a flexible brand that is mutable, bold, and never boring.