- Art Direction
- Print Design
- Website Design
Empowering women in the creative and cultural industries, Visioness is an online platform that features enticing, media-rich interviews with visionary women who push the world forward.
I worked with the Visioness founders to create a brand that celebrated diversity, independence, and authenticity through bold colours, energetic patterns, and stark typography.
Visioness will be launching July 2017.
Centered around the idea of energy and effervescence, we developed a dynamic aesthetic with strong contrasts. Pairing stark, graphic typography with vibrant patterns, the Visioness brand is as brazen and unapologetic as the Visioness woman.
A suite of glowing, undulating patterns, complimented with a striking colour palette, creates a flexible brand that is mutable, bold, and never boring.