Curious and having a wide range of interests, Maggie pursues creative work that is insight-driven, strongly articulated, and intimately considered.

With a focus on educational, cultural, and socially responsible projects, Maggie hopes to create visual narratives that inform as much as inspire.

Previously worked as a Senior Designer at Vruchtvlees and SID LEE Amsterdam but is currently looking for new opportunities.

thumbnail

Prooff Furniture

Branding/Web
  • Brand Development
  • Copywriting direction
  • Print Design
  • Website Design

Based out of the design-forward city of Rotterdam, Prooff works with designers, interior architects and strategists to provide solutions for the new paradigm of work. Well-researched and centered around wellbeing, collaboration, and enhanced efficiency, Prooff gives people the right tools to create their very best at work.

I worked with the team at Vruchtvlees to evolve the brand and define its methods of visual and written communication. Balancing stark, minimalist layouts with pops of colour and approachable copy, we created a brand that is notably unique yet undeniably refined.

www.prooff.com

Prooff_weboverview-2Prooff_weboverview-2
Prooff_weboverviewProoff_weboverview

A strong use of grid, generous whitespace, and confident typography, allows you to easily explore the possibilities for the future of work.

Through friendly and approachable brand statements, the copy guides you through the website while presenting Prooff’s brand values and personality.

Prooff_web1Prooff_web1
Prooff_web2Prooff_web2
Prooff_web3Prooff_web3

We developed a variety of printed matter such as product cards, product sheets, thank you cards, and business stationary to carry the brand aesthetic and sentiment across all platforms.

Prooff_productcardProoff_productcard
Prooff_productcards_overviewProoff_productcards_overview
Prooff_bcardsProoff_bcards

Striking a balance between refinement and approachability, innovation and insight, the Prooff dichotomy plays out in all aspects of the brand. The custom logoform harmonizes sharp angles with soft curves to create a strong form with human touch.

Prooff_logodiagramProoff_logodiagram
Prooff_textslides-softerProoff_textslides-softer

The style and use of brand messaging is sewn throughout the Prooff identity. Focused on short, enticing statements, the copy defines the Prooff vision while adding character and personality.

Prooff_textslidesProoff_textslides

Brand Photography: Jordi Huisman
Product Photography: Pim Top
Copywriting: Margot van der Krogt
Creative Concept: Vruchtvlees