Le Parc Cinema
- Art Direction
- Branding concept
- Print Design
Le Parc is envisioned as an art-house cinema with a bold voice and worldly focus. Balancing multicultural festivals with cult film nights, Le Parc aims to present the diversity and nuance of human experience.
I created the brand concept for Le Parc, focusing on the idea of film grammar and creating a visual language. Through strong statements, film stills, and drawn elements, the Le Parc brand speaks with unabashed confidence and clarity.
Centered around the idea of film as a language, cultural cannon, document, and way of speaking, I created a visual language for Le Parc to articulate the essence of its films and its own brand identity.
Through expressive typography, drawn elements, and a mix of film stills and ambient imagery, the brand elements, like a film, become a sum of its parts—cohesive, complementary, and elegantly woven together.
‘Surprisingly close’ / ‘Worldly closeness’
Inspired by the concept of film grammar (frame: letter, shot: word, scene: sentence, sequence: paragraph), the brand can be broken down into its component parts depending on usage.
Contrasting a bold, expanded font with a detailed serif, the brand typography speaks with confidence and character.