Health Equity Collective
- Campaign Creation
- Concept Development
- Digital Design
- Graphic Design
- Video Art Direction
The Robert Wood Johnson Foundation, in partnership with IDEO.org, brought together justice and equity champions —from healthcare and beyond—to enact change for health justice. Grounded in lived experience and expertise, a group of 80+ community health workers, racial equity scholars, patient advocates, storytellers, public health experts, activists, medical practitioners, policy-makers, and health innovation champions set out to create a new vision for health equity.
Working together with activist Ben O'Keefe and writer Qimmah Saafir, we created a public-facing narrative to articulate, celebrate, and spread the collective's radical new vision. We built on the existing visual style to create a suite of bold, engaging, and accessible assets designed to make people feel and drive them into action.
Carrying the voices of Alexandria Ocasio-Cortez and James Baldwin with us as inspiration, we set out to create a public narrative that was unapologetic, disruptive, thoughtful, accessible, passionate, and above all human.
Juxtaposing humanistic typography, hand-drawn elements, bold graphic forms, intimate photo crops, and pops of colour, we worked with the team at IDEO.org to evolve the visual style and voice of the narrative to turn their vision into a movement.
5 tenets of the Ecosystem for Health Justice and a selection of concepts
‘I deserve’ statements recorded by the Health Equity Collective
“If you can make someone feel you can make someone do anything.”
Acknowledging some of the current and historical injustices of the American health care system, the video takes us through the Health Equity Collective’s vision and implores people to reflect upon the capacity to envision and enact change.
Stills from video