SKYN Brand Book
- Print Design
After a complete brand overhaul, SKYN condoms celebrated their new premium aesthetic and approach with a double-sided, hardcover brand book.
With a zig-zag cover, french folds, blind embossing, and an interior mini-book, SKYN aimed to create a brand piece that was playful, inviting, tactile, and memorable.
The book was divided into two sections—’It’s not just about sex’ which discussed the context and positioning of the SKYN brand and ‘Feel Everything’ which showcased the new campaign collateral.
SKYN’s target market personalities appear as a playful field guide. Complete with hand written notes and hidden within the skin texture, ‘Field Guide for Serial Monogamists’ allows the reader to uncover and discover millennials in a novel way.
In addition to the double-side book, SKYN brand ambassadors were also given a fold-out ‘Brand Passport’ poster for quick reference.