Sid Lee Amsterdam Signage
- Interior Signage
With a newly minted, highly-designed office space, Sid Lee Amsterdam needed interior signage that matched its bold, unusual, and playful personality.
Covering edge to edge on 17 different 8-foot tall doors, we added big impact with big graphics that, in the spirit of Sid Lee, should avoid taking itself too seriously.
A humourously descriptive naming scheme was used to give each room a bit of character. The ‘War Room’ is where collaborative meetings are held, the ‘Colosseum’ is where creatives battle it out, the ‘Vault’ is where the money is dealt with, and the ‘Jungle’ and ‘Gym’ are meeting rooms with a mobile dividing wall to create the ‘Jungle Gym’, when necessary.
Each full door or wall graphic was applied with matte black vinyl to match the trim of the interior spaces. The thin graphic lines added visual character to the space without overbearing the building with imagery.