Curious and having a wide range of interests, Maggie pursues creative work that is insight-driven, strongly articulated, and intimately considered.

With a focus on educational, cultural, and socially responsible projects, Maggie hopes to create visual narratives that inform as much as inspire.

Currently working as a Senior Designer at Vruchtvlees but always open for freelance and other collaborations.

Sid Lee Amsterdam Signage

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A humourously descriptive naming scheme was used to give each room a bit of character. The ‘War Room’ is where collaborative meetings are held, the ‘Colosseum’ is where creatives battle it out, the ‘Vault’ is where the money is dealt with, and the ‘Jungle’ and ‘Gym’ are meeting rooms with a mobile dividing wall to create the ‘Jungle Gym’, when necessary.

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Each full door or wall graphic was applied with matte black vinyl to match the trim of the interior spaces. The thin graphic lines added visual character to the space without overbearing the building with imagery.

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